Here, we talk to Highsnobiety’s Founder & CEO, David Fischer, and Creative Director of Commerce, Herbert Hofmann, about how new, surprising collaborations are challenging old ideas and making 2020 a turning point for fashion…
How did the partnership with Selfridges come about?
Very naturally. It felt really complementary and special, so we wanted to create something that felt truly collaborative and positive. Something that felt genuine to both brands, and that would celebrate the beginning of a new decade in an exciting way, true to today's zeitgeist.
How are unexpected collaborations challenging old ideas?
During my time in fashion, I've heard too many times how certain things would never happen in regards to distribution, design and collaboration. Within the past few years we’ve seen all the ‘no-gos’ and ‘will-never-happens’ become reality. After Prada’s collaboration with Adidas, I don't believe there are any ‘no’s’ anymore.