As the wellness movement continues to influence how we depict, treat and talk about our bodies, we are seeking to explore the joy, strength and beauty of individuals united in motion.
Whether the sight of a clean-eating hashtag makes your toes curl or your morning just isn’t complete without a sprinkling of chia seeds – we invite you to celebrate the beauty of difference through our EVERYBODY campaign.
LOVE YOUR INDIVIDUALITY. REVEL IN THE CROWD.
Shot by photographer Norbert Schoerner and choreographed by Wayne McGregor, our EVERYBODY shoot features a cast of women chosen for their strength, personality and presence – together and in movement.
Drag and drop the screen for a 360° exploration of our EVERYBODY campaign. Make sure you select the highest resolution for the best 360° experience. For a 360° glimpse into our EVERYBODY campaign, play the film below in the Youtube app and move your device to explore. Make sure you select the highest resolution for the best 360° experience.
Shop our collection of limited-edition water vessels and yoga mats – created in collaboration with some of our favourite designers – plus our sports-ready beauty kits, only available at Selfridges.
From inspiring debates to immersive yoga classes, take part in a series of workouts for your mind and body throughout our EVERYBODY campaign.
Inspired by our EVERYBODY campaign, this film explores the unseen relationship five women have with their bodies and their undergarments.
Our Oxford Street windows take inspiration from the dance studio and pay homage to the all-new Body Studio space.
In celebration of the new Body Studio at Selfridges London, we invite you to explore the beauty of difference through our EVERYBODY campaign