Making a name for itself with its ultra-huggable animals since its launch in 1999, <a href="http://www.selfridges.com/GB/en/cat/jellycat/" style="text-decoration: none"><font color="black"><b>Jellycat</b></a></font> thinks beyond traditional soft toys with its fluffy My Bunny <b>book</b>, which uses its super-soft textiles to bring a tactile quality to story time. A great way to engage children when reading, it’s sure to put a smile on their face.