East Coast designs with a unique preppy twist have been <b><a href="http://www.selfridges.com/GB/en/cat/ralph-lauren/kids"style="text-decoration: none"><font color="black">Ralph Lauren</font></a></b>&#39;s trademarks since the label launched in 1967. Demonstrating its skill at blending the two elements for contemporary tastes, this zip-through cotton-blend <b>hoody</b> is cut to a relaxed fit, with a ribbed trim offsetting the smooth outline. Exquisitely embroidered in tonal thread, the brand&#39;s polo player logo is its focal point, with the striped hood lining lending it a characterful finish.