A tongue-in-cheek attempt at this season’s logomania (plot twist: you’ll have to stare into a mirror to read it),
HUGO’s cotton-jersey sweatshirt looks like a refined translation of something straight from the sports track. Cut to a regular fit and finished with ribbed trims, the focal feature is the contrasting, reversed moniker emblazoned across the chest. Partner it with denim jeans and low-top trainers.
<li>HUGO jersey hoody
<li>Pulls on
<li>Drawstring hood, long sleeves, reverse logo-print at chest, two welt pockets at front, ribbed trims
<li>66% cotton, 36% polyester
<li>Machine wash
<li>Model is 6ft and wears a size medium