ADEN + ANAIS Kids

Baby brand aden + anais was founded by Raegan Maya-Jones as the product of necessity (as is the case with many inventions). As an Australian living in New York City, she struggled to find cotton wraps to swaddle her newborn – practical items that were everywhere in her home country. She launched her label to meet this need, starting in 2006 with a collection of lightweight blankets and branching out into clothing, toys and more.

Touted by everyone from parents to paediatricians, aden + anais muslin swaddles are a contemporary take on a traditional infant-care item. Across the range, comfort is key. Pure cotton is gentle against sensitive skin, making these cloths a thoughtful choice for soothing, cleaning and feeding. Style is another core consideration – indeed, the brand's motto – 'made for baby and designed for you' – highlights the importance of appealing aesthetics. Explore our curated selection and you'll discover design-led prints in playful hues that will stimulate infants' imaginations and make you happy while you wrap.

If you're looking for a present for a soon-to-be parent, try one of our multipacks of muslins. For the new arrivals, comfortable bibs and clothes are crafted from super-soft fabrics – just the thing for extra-long cuddles.