Paula's Choice

Discover the benefits of no-nonsense skincare from Paula's Choice. Founded in 1995 by beauty insider Paula Begoun, it was one of the first online beauty brands. The company has since earned its reputation by rejecting vague marketing speak, which is common in the skincare industry. Instead, the brand delivers honest formulas – which really work. 

In this collection, you'll find Paula's Choice face products, created only after careful scientific research that's both extensive and relevant. These specially formulated treatments let you develop the daily skincare routine best suited to your skin. For a purifying effect, look to hydrating cleansers that soften the skin and maintain moisture levels. A reconditioning moisturiser is then your best friend for intensive overnight recovery.

We've also got Paula's Choice skin-perfecting products: The DEFENSE collection protects from environmental skin damage, with SPF and antioxidants to shield and repair. Look out for Paula's Choice quickly absorbed salicylic-acid formula that works hard to clear pores, leaving your complexion smoother and radiant.

When it comes to the company's green credentials, the label has a non-animal-testing policy and a philosophy of smart, safe beauty. It actively seeks out earth-friendly ingredients and its packaging is recyclable too. Simple labelling signals the important information and coloured bottles maintain the stability of light-sensitive products.