With the fastest performance, the best battery life and the brightest, most colourful display <a href=" http://www.selfridges.com/GB/en/cat/apple/" style="text-decoration: none"><font color="black"><b>Apple</b></font></a> has ever offered in an iPhone - the <b>iPhone 7 </b>is every bit as powerful as it looks. An all-new 12 megapixel camera system allows you to take incredible quality photos, even in low light conditions.