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The Flipside
A multi-sensory exhibition at The Old Selfridges Hotel

 

26.04.18 – 20.05.18

In The Flipside we invited you to explore altered states of luxury by Google Pixel 2, Loewe, Louis Vuitton, Thom Browne, Gareth Pugh, Byredo and Mr Lyan in an incredible one-of a kind space created by Selfridges.

Discover Radical Luxury

The Experience

Part art exhibition, part performance space - The Flipside is the first destination of its kind. As you journey through The Flipside, you will enter a series of extraordinary installations and experiences, in the company of some of the world's most innovative brands.

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BYREDO

Byredo explores Radical Luxury through a dystopian future where fresh water will be amongst the most precious of things.

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GARETH PUGH

Discover the boundary-shattering designer’s video installation, touching on themes of escape, freedom and clarity. 

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GOOGLE PIXEL 2

Explore your own visual expressions of luxury and create your personal portrait to share with the world. Your luxury self. Captured on Google Pixel 2.

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LOEWE

Enter a forest of sculptural forms, where nature, craft and tradition work hand in hand, signifying a limitless future in which Earth's resources are protected through intelligent design and creativity.

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LOUIS VUITTON

Louis Vuitton invites you to explore a deeply modern way of looking at travel, bringing to life a fantastical world that translates the House’s vision of the future.

 

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MR LYAN

Welcome to the future of personalised goods as Mr Lyan (AKA award-winning bartender Ryan Chetiyawardana) helps you discover a tailor-made tipple.

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THOM BROWNE

Enjoy a unique ‘front row’ experience of Thom Browne’s magical Spring/Summer ‘18 show with an other-worldly mirroring of a traditional music box.

Special events

CommuneEAST at Selfridges

CommuneEAST:
A Discussion in Time

Wednesday 9 May, 7–8pm, £5

As part of London Craft Week, enjoy a captivating panel discussion on the value of time.

Book now

High Low podcast at Selfridges

The High Low:
Radical Luxury

Friday 11 May, 6.30–8pm, £5

See a live recording of the popular podcast as the team discuss the meaning of luxury. 

Book now

Rambert 2 dance at Selfridges

Rambert:
Upside Down

18 & 19 May, various dates, £15

The visionary dance company reflect on movement with a transformative performance.

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Google Pixel 2

Flipside VIP photography tours with the Google Pixel 2

Saturdays & Sundays, £ free

Join notable photographers to capture your unique perspective on Radical Luxury.

Book now

Discover Radical Luxury