The Little White Company Kids

Our clothing and accessories collection from The Little White Company for newborns has been curated with new parents in mind. You're not just soothing babies and young children with delicate prints and gentle fabrics – you're also finding peace in their comfort.

The White Company was founded by Chrissie Rucker in 1994. Renowned for its modern minimalism, the label offers finely crafted clothing and homewares – mostly in its distinctive shade of white. You'll notice the same focus on premium fabrics and craftsmanship throughout its sister brand, The Little White Company. Explore child-friendly clothing and accessories designed for playtime and bedtime: pastel-print pyjamas sit alongside dungarees and cotton dresses. Shopping for newborns? Browse organic-cotton muslin cloths, sleeping bags and ruffled-trim bibs.

The Little White Company's baby clothes and accessories make thoughtful gifts for new parents. Try a super-soft baby blanket or fleece animal toy for reassuring comfort during the night. Or opt for a snuggly cotton sleepsuit for babies – with easy popper fastenings and illustrated appliqués, it's easy to take on and off (and cute no matter what). For bathtime, discover an assortment of cosy hooded towels. The triangle hood design and hydro-cotton fabric simplify drying after bathing, and these items come adorned in embroidered animal motifs.