IT Cosmetics

Introducing It Cosmetics: solutions that are not only complexion-enhancing but problem-solving, too. The American brand was founded in 2008 by Jamie Kern Lima, a news anchor who found herself frustrated with common beauty concerns such as sparse brows and sensitive skin. Unable to source effective products on the market, she decided to make her own, and so IT Cosmetics was born.

In our collection, you'll find both skin care and make-up to help you feel your most confident. Go for an IT Cosmetics serum made with hyaluronic acid to target those fine lines, or one using nicotinamide to decrease discolouration. Follow up with an IT Cosmetics moisturiser to seal in hydration and reduce any irritation. Best-selling formulations correct complexions to even out your skin tone, and include beneficial natural ingredients such as apricot, liquorice root and avocado. The company's CC creams have a high sun protection factor (SPF) of 50.

We also have everyday must-haves like volumizing mascara, which nourishes the lashes as it lengthens. Select a waterproof concealer for serious staying power, or an illuminating option to brighten up dullness or dark circles. Choose oil-free for a matte finish. Powders are the final step in your routine, helping to minimise pores and create an airbrushed effect.

Show more
Eyes Complexion Make-up Brushes Skincare CC Cream Shop All Beauty appointments

WE LOVE

Confidence in a Cream

Perfect for all skin types, this super cream combines collagen, hyaluronic acid and other high-performance ingredients to plump fine lines and wrinkles over time.

SHOP NOW

TRENDING

The bestsellers

Discover the most-popular products from IT Cosmetics - from Superhero Mascara to Bye Bye Under Eye Concealer (and more).

Shop now

BESTSELLER

CC+ Cream

Offering so much more than just great coverage, this little tube of goodness also brightens, hydrates, protects, fights wrinkles and instantly diffuses the appearance of fine lines too.

Shop now
45/45 results
Refine
View
45/45 results
IT COSMETICS: Your Skin But Better CC+ Cream with SPF 50+ 32ml

IT COSMETICS Your Skin But Better CC+ Cream with SPF 50+ 32ml

$32.50
IT COSMETICS: Your Skin But Better Foundation + Skincare 30ml

IT COSMETICS Your Skin But Better Foundation + Skincare 30ml

$36.50
IT COSMETICS: Your Skin But Better setting spray 100ml

IT COSMETICS Your Skin But Better setting spray 100ml

$26.50
IT COSMETICS: Your Skin But Better CC+ Cream with SPF 50+ 12ml

IT COSMETICS Your Skin But Better CC+ Cream with SPF 50+ 12ml

$16.00
IT COSMETICS: Superhero mascara 5ml

IT COSMETICS Superhero mascara 5ml

$13.00
IT COSMETICS: Superhero No Tug gel eyeliner 1.2g

IT COSMETICS Superhero No Tug gel eyeliner 1.2g

$21.50
IT COSMETICS: Bye Bye Redness Skin Relief Treatment Moisturiser 9.5g

IT COSMETICS Bye Bye Redness Skin Relief Treatment Moisturiser 9.5g

$45.00
IT COSMETICS: Heavenly Luxe Complexion Perfection brush

IT COSMETICS Heavenly Luxe Complexion Perfection brush

$41.50
IT COSMETICS: Heavenly Luxe® Love Is The Foundation brush

IT COSMETICS Heavenly Luxe® Love Is The Foundation brush

$41.50
IT COSMETICS: Bye Bye Under Eye concealer 12ml

IT COSMETICS Bye Bye Under Eye concealer 12ml

$26.00
IT COSMETICS: Your Skin But Better CC+ Oil-Free Matte with SPF 40 32ml

IT COSMETICS Your Skin But Better CC+ Oil-Free Matte with SPF 40 32ml

$36.50
IT COSMETICS: Hello Results wrinkle-reducing daily retinol cream 15ml

IT COSMETICS Hello Results wrinkle-reducing daily retinol cream 15ml

$23.00
IT COSMETICS: Superhero eyestick 20g

IT COSMETICS Superhero eyestick 20g

$23.00
IT COSMETICS: Your Skin But Better CC+ Nude Glow skin tint SPF 40 32ml

IT COSMETICS Your Skin But Better CC+ Nude Glow skin tint SPF 40 32ml

$40.00
IT COSMETICS: Confidence in a Gel Lotion moisturiser 15ml

IT COSMETICS Confidence in a Gel Lotion moisturiser 15ml

$12.00
IT COSMETICS: Bye Bye Makeup 3-in-1 melting cleansing balm 113g

IT COSMETICS Bye Bye Makeup 3-in-1 melting cleansing balm 113g

$37.50
IT COSMETICS: Brow Power universal eyebrow pencil 0.16g

IT COSMETICS Brow Power universal eyebrow pencil 0.16g

$26.50
IT COSMETICS: Brow Power Universal eyebrow pencil 0.16g

IT COSMETICS Brow Power Universal eyebrow pencil 0.16g

$25.50
IT COSMETICS: Superhero™ Liner 0.55ml

IT COSMETICS Superhero™ Liner 0.55ml

$24.50
IT COSMETICS: Hello Results wrinkle-reducing daily retinol cream 50ml

IT COSMETICS Hello Results wrinkle-reducing daily retinol cream 50ml

$65.00
IT COSMETICS: Bye Bye Lines Hyaluronic Acid Serum 30ml

IT COSMETICS Bye Bye Lines Hyaluronic Acid Serum 30ml

$25.50
IT COSMETICS: Bye Bye Pores pressed powder 9g

IT COSMETICS Bye Bye Pores pressed powder 9g

$34.00
IT COSMETICS: Bye Bye Dark Spot concealer and serum 6.7ml

IT COSMETICS Bye Bye Dark Spot concealer and serum 6.7ml

$29.50
IT COSMETICS: Beauty Beauty Sleep Ever essentials

IT COSMETICS Beauty Beauty Sleep Ever essentials

$76.00
IT COSMETICS: Heavenly Luxe Wand Ball Powder Brush

IT COSMETICS Heavenly Luxe Wand Ball Powder Brush

$41.50
IT COSMETICS: Heavenly Luxe Dual Airbrush Concealer Brush

IT COSMETICS Heavenly Luxe Dual Airbrush Concealer Brush

$27.50
IT COSMETICS: Hello Results Baby-Smooth Glycolic Peel + Caring Oil facial 30ml

IT COSMETICS Hello Results Baby-Smooth Glycolic Peel + Caring Oil facial 30ml

$52.00
IT COSMETICS: Bye Bye Pores Glycolic Acid Serum 30ml

IT COSMETICS Bye Bye Pores Glycolic Acid Serum 30ml

$25.50
IT COSMETICS: Bye Bye Dark Spots serum 30ml

IT COSMETICS Bye Bye Dark Spots serum 30ml

$25.50
IT COSMETICS: Confidence in Your Beauty Sleep travel-sized night cream 14ml

IT COSMETICS Confidence in Your Beauty Sleep travel-sized night cream 14ml

$16.50
IT COSMETICS: Bye Bye Pores Bronzer 8.6g

IT COSMETICS Bye Bye Pores Bronzer 8.6g

$34.00
IT COSMETICS: Hello Lashes+ Volumizing mascara with lash serum 8ml

IT COSMETICS Hello Lashes+ Volumizing mascara with lash serum 8ml

$27.50
IT COSMETICS: Bye Bye Pores

IT COSMETICS Bye Bye Pores

$34.00
IT COSMETICS: Confidence in a Cleanser 50ml

IT COSMETICS Confidence in a Cleanser 50ml

$15.00
IT COSMETICS: Confidence in Your Beauty Sleep night cream 60ml

IT COSMETICS Confidence in Your Beauty Sleep night cream 60ml

$55.00
IT COSMETICS: Heavenly Luxe Powder Brush

IT COSMETICS Heavenly Luxe Powder Brush

$41.50
IT COSMETICS: Heavenly Luxe Buffing Foundation Brush

IT COSMETICS Heavenly Luxe Buffing Foundation Brush

$41.50
IT COSMETICS: Celebration Foundation

IT COSMETICS Celebration Foundation

$40.00
IT COSMETICS: Brow Power Universal eyebrow pencil 0.16g

IT COSMETICS Brow Power Universal eyebrow pencil 0.16g

$26.50
IT COSMETICS: Bye Bye Pores Blush 5.44g

IT COSMETICS Bye Bye Pores Blush 5.44g

$34.00
IT COSMETICS: Confidence in a Cream moisturiser

IT COSMETICS Confidence in a Cream moisturiser

$16.50
IT COSMETICS: Confidence in an Eye Cream 15ml

IT COSMETICS Confidence in an Eye Cream 15ml

$37.50
IT COSMETICS: Your Transforming Superhero eye duo

IT COSMETICS Your Transforming Superhero eye duo

$40.50
IT COSMETICS: Confidence in Your Beauty Sleep serum 30ml

IT COSMETICS Confidence in Your Beauty Sleep serum 30ml

$61.00
IT COSMETICS: Bye Bye Redness serum 30ml

IT COSMETICS Bye Bye Redness serum 30ml

$29.50
Item was added to your wish list!
VIEW
45/45 results