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Wednesday 11 March 2015

Agender - The Windows

Agender

THE WINDOWS

"Not a mannequin in sight, our challenge with Agender was to create windows without using any gender forms. The result is something entirely abstract, allowing us to really focus on the detail of the products. We want everyone to walk past the windows and be attracted to the items on display, completely unrestricted by traditional gender ideas."

Hannah Emslie - Senior Creative Windows Manager

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