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Wednesday 15 March 2017

Selfridges Loves: The best of our new season denim

SELFRIDGES LOVES:
THE BEST OF OUR NEW SEASON DENIM

Like eating asparagus and Instagramming photos of blossom, wearing denim just feels right for spring. So what's new and exciting in the jean-iverse right now? From Maje's exclusive capsule collection to the latest shape to show off, here are 10 reasons to love this season's new-look denim.

What's new and exciting in the jean-iverse right now? From Maje's exclusive capsule collection to the latest shape to show off, here are 10 reasons to love this season's new-look denim.

Maje denim jumpsuit and Rag & Bone sneakers
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Exclusive: Maje capsule collection

The sky, the sea and the early summer light were Maje's artistic director Judith Milgrom's inspirations for the brand's new nine-piece denim collection, available exclusively at Selfridges. Wide-leg pants, a belted robe coat and an A-line midi skirt are some of the wardrobe classics that have been reimagined in beautiful raw blue and graphic patchworked denim. Our top pick? This ultra-versatile wide-leg jumpsuit – we reckon we could live in it all year round.

AG two-tone jeans

Light or dark denim? Why choose one when you can do both. The combination of light and dark is quite the trend du jour, balancing two jean styles in one happy - and charismatic - combination. Our top pick for spring/summer 2017? AG's super-flattering Phoebe jeans, which also feature so–now stepped hems.

Marques'Almeida off-white jeans and J Brand white jeans
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Lighten up

Bright white denim was seen on the spring/summer 2017 catwalks at Preen, Dior and Vetements. If the prospect seems a little daunting, ditch the super skinnies and opt for a straight or wide-leg style that's cut from rigid denim – they're easy to style and super flattering to boot. Or for something a little softer, we love Marques'Almeida's off-white pair, complete with the brand's signature frayed edges.

Frame cropped flare jeans
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Pick of the crops

We've been enjoying cropped flares for a few seasons now, and the good news is, for spring/summer 2017, they're even bigger (and better). The exaggerated silhouette is a playful way to shake up your wardrobe in an instant. Our hero pair? Frame's Le Crop Bell. Cropped jeans divert all eyes to your ankles, so use the opportunity to show off an epic pair of chunky sandals or statement boots.

Rachel Comey's alternative denim jacket
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Not-your-average denim jacket

The unpredictable nature of spring calls for expert layering: enter this season's offering of denim jackets with a twist. Slogans emblazoned on the back, courtesy of Opening Ceremony and Drifter, enable you to channel your inner anarchist. Or, if you're after something more polished, try Rachel Comey's raw-edge denim vest. It's the office-friendly way to wear a denim jacket – just throw on over a crisp shirt and louche tailored pants.

Ksenia Schnaider denim jacket and jeans
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The denim class of 2017

Who are the new kids on the denim block that have caught our eye? Firstly, Ksenia Schnaider – the Kiev-based designer whose super-cool signature style – the Demi – gives the impression of wearing wide shorts over slim-fit jeans. And secondly, Good American – the denim brand co-founded by Khloé Kardashian – which has been designed for a curvier, sexier and stronger shape (it comes in sizes 6-24).

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Fishnet tights under ripped jeans, spotted at London Fashion Week
Fishnet tights under ripped jeans, spotted at London Fashion Week
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Flash of fishnet

Looking for a fresh way to wear your ripped jeans this season? One word: fishnets. The jeans accessory of choice for the street-style set during the AW17 fashion week circuit, fishnet tights played peek-a-boo beneath torn-up denim, offering an extra layer of interest (not to mention warmth).

Tortoise denim
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It all comes out in the wash

Did you know that the average pair of jeans can use up to 11,000 litres of water (enough to sustain a family of four for a month) during its lifecycle? We were shocked, too – which is why, through our Material World campaign, we're championing brands that have sustainability at their core. Tortoise Denim uses its innovative Wiser Wash method to create its designs. The process eliminates the use of harmful chemicals while reducing water and energy consumption.

Low-slung denim on the SS17 Saint Laurent catwalk
Low-slung denim on the SS17 Saint Laurent catwalk
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How low can you go?

Following the dominance of high-waisted jeans over the past few years, the revival of low-slung denim was bound to happen sooner or later (that’s the cyclical nature of fashion for you). For spring/summer 2017, Saint Laurent sent models down the catwalk in midriff-bearing denim that hung on the hips, leaving us all a little nostalgic for the low-rise styles of the early Noughties.

Fiorucci campaign, 1976
Fiorucci campaign, 1976
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Fiorucci relaunches

Fiorucci achieved cult status in the 70s and 80s for its body-hugging denim that was synonymous with the disco scene (it was name-checked in Sister Sledge's classic 'He's the Greatest Dancer') – which is why we're so excited about its relaunch this year. The new incarnation has just landed at Selfridges and, to celebrate, we're offering one-off customisation services at our Oxford Street store.

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