THE ERDEM STORY
From first sketch to catwalk finale, watch the story of Erdem's fall/winter 2017 show, hosted at our very own Old Selfridges Hotel on Monday 20 February as part of London Fashion Week.
I started thinking about my family. My mum was English, my father was Turkish; so I was looking at the idea of my two great grandmothers meeting. The odd exchange of cultures felt really interesting and relevant.