Love Stories

Feel confident and free with the relaxed sensuality of Love Stories underwear. The brand was founded in Amsterdam back in 2013, when designer Marloes Hoedeman wanted to create a new line of lingerie that put comfort and style on an equal footing. Its beautifully crafted bras, briefs and sleepwear – created by and for women – offer romantic opulence and enhanced practicality.

In keeping with Hoedeman's focus on suppleness, Love Stories bras and bralettes are sewn without any underwiring. Support is provided by elasticated underbands that are designed to give you maximum flexibility. Soft triangular cups are sculpted from smooth stretch jersey, satin or recycled fibres that feel gentle against your body. Some styles are padded for a subtle lifting and shaping effect. Mix and match your bra with lacy knickers and thongs, or choose a coordinated set.  

For supreme cosiness at bedtime, try out a pair of Love Stories pyjamas. Discover designs including classic floral embroidery, bold animal prints and star motifs. Thanks to their high-quality fabrics and attractive colour schemes, these slouchy garments can even be worn outdoors on casual days. For Love Stories pieces that will help you do your bit for the environment, keep an eye out for our Project Earth for Nature banner – this indicates items that have been made using planet-friendly materials and processes.