S MAX MARA

For versatile investment pieces, delve into our edit of 'S Max Mara clothing. Italian fashion brand Max Mara has championed classic silhouettes and the finest materials since its launch by Achille Maramotti in 1951. His commitment to expert tailoring, inspired by the Roman couturiers of the time, has earned the label a worldwide following. The diffusion line 'S Max Mara, created in 1998, contains easy-to-style garments taking in outerwear, knitwear, tops and dresses – plus accessories to match.

For chilly weather, consider a midi or longline wrap coat. These cosy layers are crafted from virgin wool for a kitten-soft feel. Subtly detailed with self-tie belts and notched lapels, they're made to keep out the chill. Our 'S Max Mara collection includes insulating knits spun from cashmere. Their clean lines are offset by ribbed edges and embroidered patterns.

Explore our lineup of 'S Max Mara at Selfridges and you'll find slip-on-and-go dresses with voluminous pleats and cinched waists. Commenting on the founder's minimalist philosophy, Creative Director Ian Griffiths explains that "Maramotti never said classics had to be conservative". The label's patterned midi and maxi styles illustrate his point perfectly. Their all-over floral and graphic prints add enough drama for you to leave your accessories at home. For weekend brunch dates, opt for a silk or cotton blouse finished with flared hems and rhinestone buttons.