Welcome to your weekly dose of fashion inspiration. From our take on the season’s standout trends to the latest arrivals, we’re sharing the things we love here.
Introducing Hot Air, Selfridges' very own broadcasting channel, packed with inspiring video and audio content.
THE BEAUTY PROJECT: A RETURN TO NATURAL
Created by Kathryn Ferguson in collaboration with Hannah Pool, this is the fourth exclusive film in our Beauty Project series.
A Return to Natural explores the stylistic comeback of natural afro hair through the personal stories of writer and curator Hannah Pool, shoe designer Marc Hare, musician Adio Marchant (Bipolar Sunshine), theatre director Monique Sterling, and writer / commentator Emma Dabiri.
THE BEAUTY PROJECT: IN EVERY PERSON, A UNIVERSE
Created by Kathryn Ferguson in collaboration with Tara Dougans, this is the third exclusive film in our Beauty Project series. Celebrating beauty in all its forms, it seeks to provide us with a vivid glance at beauty from three very different perspectives.
THE BEAUTY PROJECT: BEAUTY I SEE YOU EVERYWHERE
The second in our series of exclusive films by acclaimed director Kathryn Ferguson, Beauty I See You Everywhere is a quirky exploration of regional views of beauty.
Ranging from Belfast to Blackpool to the Yorkshire Moors, this film asks what it feels like to have red hair, how does religious faith affect beauty, and what it takes to feel good in your own skin.
THE NEVER-ENDING TRICK | SELFRIDGES X DAZED & CONFUSED
We’re celebrating board culture and its influence on street and designer fashion in our new campaign - Board Games.
Exploring the journey from skatepark to the catwalk, acclaimed director Price James charts one skater’s never-ending aerial ride.