URBAN DECAY Eyeshadow Primer Potion – Anti-Ageing 11ml

Hover image to zoom

URBAN DECAY Eyeshadow Primer Potion – Anti-Ageing 11ml

Sorry, this product is currently out of stock.

Selfridges Says

Meet your new best friend (with benefits). Get 24 hours of vibrant, crease-free shadow and minimise the appearance of fine lines in eight weeks. This eyeshadow primer from Urban Decay not only locks shadow in place to give you vibrant, crease-free colour that lasts all day; it also measurably improves the signs of ageing over time. High-tech ingredients fight wrinkles and improve tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired eyes and minimises the appearance of redness, crepiness and other imperfections.


In an 8-week clinical study:
  • 100 percent of participants had a measurable improvement in the appearance of fine lines.
  • 100 percent had measurably brighter skin.
  • 97 percent had a measurable improvement in radiance and clarity.

  • This high-tech formula contains optical blurring pigments that diffuse light to blur flaws, along with advanced anti-ageing ingredients that help prevent and repair wrinkles and other signs of age-related damage. Dermaxyl® helps smooth the appearance of wrinkles, and Kalpariane® plumps, firms and hydrates skin as it improves suppleness and elasticity.

  • Urban Decay Eyeshadow Primer Potion – Anti-Ageing
  • 11ml
  • Delivery & Returns

    UK icon UK delivery

    Standard £4.95

    Nominated or next day From £8.00

    Same day (order by 4pm for delivery within M25) £16.00

    Find out more

    Click & Collect icon Click & Collect

    We'll deliver this product to your nearest store Complimentary

    Find out more

    International icon International delivery

    Delivery within Europe £15.00

    Delivery to the rest of the world £25.00

    Find out more

    Returns icon Returns

    It's okay if you change your mind, we offer a 14 day returns policy.

    Find out more


    Shop more from URBAN DECAY