Men's Obey

Bring an unruly attitude to your wardrobe with hoodies, T-shirts and outerwear from our Obey men's collection. The rebellious brand started with a simple sticker design. This was created in the late eighties by artist Shepard Fairey during his time studying in Rhode Island. From there, the label's provocative ethos expanded into a street art campaign and a body of fine art, before disrupting the fashion industry with the launch of Obey men's clothing in 2001. In our selection, seek out streetwear inspired by military uniforms, workwear and various subcultural themes.

Ever the purveyor of counterculture, Obey uses a radical blend of political messaging and punk rock across the range, fusing skateboarding culture with cues from commercial marketing to create a bitingly satirical style. You'll find bold graphics and gothic-style lettering popping out from deep-black fabrics, with relaxed fits perpetuating a devil-may-care look. 

Make a statement in an oversized tee with an eye-catching print, front and back. It may appear pugnacious, but it's crafted from soft cotton jersey for comfort and breathability. On chilly days, pull on an Obey men's hoodie and lock in the heat with ribbed cuffs and a drawstring neck. Use the kangaroo pouch for warming your hands and storing necessities (phone, keys, activist propaganda – that's your business).