I.T traces its beginnings back to a simple idea: to cater to young individuals with a distinct sense of style. Since it launched in Hong Kong in 1988, I.T has been building its range of cutting edge brands which now include Chocoolate, Izzue, Mini Cream, AAPE, B+AB, 5cm and FINGERCROXX.

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i.t London - United Kingdom


Since 1999, izzue has been a leading member of Hong Kong's creative design scene with its eccentric and
fashion-forward style.

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I.T. Cherry t-shirt


I.T MCCM t-shirt


I.T Varsity lace-insert t-shirt


I.T. striped long cotton skirt


I.T. Never Mind t-shirt


Editor's Picks

From slogan knitwear to polka-dot dresses, see our favourite pieces from the new I.T collections here.

B+ ab

Taking its inspiration from the catwalks, b+ab is a
trend-led label that specialises in eye-catching prints and effortless wardrobe staples.

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Sleek silhouettes and pared-back design has made 5cm a favourite label of Hong Kong's style
set since its launch.

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Mini Cream is the epitome of statement street style with its cartoon character designs inspired by space
and extraterrestrial life.

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Aiming to accentuate the wearer's individuality, FINGERCROXX is a pioneer of the Hong Kong
street fashion scene.

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Launched in 1993 by DJ Nigo, AAPE BY A BATHING APE is the women's streetwear line that is well loved for its brightly-coloured t-shirts and bold graphics.

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:CHOCOOLATE sets itself apart with its high-fashion philosophy and cool streetwear edge that embraces pop culture icons, from The Beatles to Justin Bieber.

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