Fashion Forms Womens

Have you ever felt unsure about which bra would work best with your dream outfit? Backless, strapless and adhesive bra solutions from Fashion Forms reliably shape and support so you can wear plunging tops and skin-revealing clothes with confidence.

Fashion Forms adhesive tape lets you create support in the areas – and in the specific shape – you need, making any neckline or cut feel more secure. Push-up silicone pads provide a boost and extra stability, while reusable gel petals offer discreet nipple coverage. These clever add-ons create a smooth silhouette in all temperatures while being completely imperceptible beneath clothing. Team that special dress with an item from the range of strapless bras – they're completely backless and rendered with reliable silicone sides for sturdy yet undetectable support.

Launched by Ann Deal in 1993, Fashion Forms was created to fill the missing gap in the intimates industry: lingerie needed to evolve to accommodate ever-changing trends and silhouettes. The brand now has more patented designs than any other label of its kind, so you know you're in innovative hands with this market leader. Wear those head-turning looks in comfort and with confidence after you shop your Fashion Form style solution at Selfridges.