SPORTMAX Women's

For easy tailoring that'll transition with you through every moment of your life, look no further than the Selfridges Sportmax collection. Founded by Achille Maramotti in the 60s, the label creates maximum impact through minimalistic design, using quality materials in cuts dedicated to the female frame. 

Originally famed for its signature athleticism, this sub-division of the iconic Max Mara brand has since thrived on fashioning clean-cut silhouettes – think sharply tailored trousers and smart jackets with unexpected, playful twists. Sportmax fashion director Grazia Malagoli helped to dream up these designs by taking inspiration from the Roaring 20s, when women began to take control with freedom of expression and celebrate their femininity. 

Since debuting on the runway at Milan Fashion Week in the 70s, the brand has remained a firm fan favourite for its quality separates, wear-anywhere fits and experimental finishes. Keep a lookout for the draped ruffles and bold colour palettes that lend a flamboyant touch throughout the selection. As a constant, the brand puts fine fabrics and quality construction at the forefront of each design, so you can be sure the soft wool creations in the collection will feel as good as they look.

Among the soft fluid silhouettes of Sportmax skirts, you'll also spot the stark contrast of sharp-cut tailoring, and Max Mara Sportmax coats with their androgynous profiles.