APPLE iPad smart cover

Hover image to zoom

APPLE iPad smart cover

Sorry, this product is currently out of stock.

Selfridges Says

The Smart Cover and iPad were made for each other. Literally. Built–in magnets draw the Smart Cover to iPad for a perfect fit that not only protects, but also wakes up, stands up and brightens up your iPad. That's not just smart. It's genius.


The iPad is thin, sleek and flat–out amazing. So why hide it in a bulky case? The slim yet sturdy Smart Cover protects your iPad screen without covering up its durable aluminium back. So your iPad still looks and feels like an iPad – just with a little extra protection. Even better, the Smart Cover doubles as the perfect film–watching, game–playing, web–surfing, do–it–all companion. It folds in all the right places so you can quickly create a stand that holds iPad upright. Or one that lets you tilt iPad into a comfortable typing position. If you prefer to hold iPad, the Smart Cover flips back and out of the way like a page in a magazine. And if you want to shoot some HD video on the fly, the Smart Cover folds in half to expose the back–facing camera. Now that's something to smile about.

FaceTime and video stand
Set up for hands–free video calling – or watching. Just lean iPad against the Smart Cover for a sturdy upright stand

Keyboard stand
The Smart Cover folds into the perfect typing stand. Its magnetic hinge holds iPad in place so you can type quickly and comfortably

A magnetic attraction
When the Smart Cover and iPad get together, you can’t help but notice an instant connection. That's because we designed iPad to work with the Smart Cover – and the other way round. For starters, iPad has magnets built right into its frame – magnets that align perfectly with the Smart Cover hinge for an effortless fit. On the opposite side, magnets inside the Smart Cover help it stay put. It's ingenious yet simple. Secure yet easy to remove. In fact, the Smart Cover and iPad work so well together, it's easy to think of them as one device

An on–again, off–again relationship
The Smart Cover makes iPad do things no other cover can. Close it, and iPad automatically goes to sleep. Open it, and iPad instantly wakes up – no need to press any buttons. The Smart Cover doesn't just protect iPad, it keeps it ready to go whenever you are

A cover that's smart. And bright
iPad already has your content. Now give it your style. Take your pick of ten bright colours. No matter which colour you choose, the Smart Cover stays put when you toss iPad in your bag, rest it on a table or sling it under your arm. And since the microfibre lining gently buffs off any smudges or fingerprints as you move, iPad always looks good on arrival

  • Apple smart iPad cover
  • 100% Light grey polyurethane
  • Wipe clean
  • Designed for iPad 2 and later models
  • Delivery & Returns

    UK icon UK delivery

    Standard £4.95

    Nominated or next day From £8.00

    Same day (order by 4pm for delivery within M25) £16.00

    Find out more

    Click & Collect icon Click & Collect

    We'll deliver this product to your nearest store Complimentary

    Find out more

    International icon International delivery

    Delivery within Europe £15.00

    Delivery to the rest of the world £25.00

    Find out more

    Returns icon Returns

    It's okay if you change your mind, we offer a 14 day returns policy.

    Find out more


    Shop more from APPLE