Bakery

Our bakery selection is full of sweet and savoury flavours to tantalise your tastebuds. Discover delectable delights, including celebration cakes worthy of taking centre stage on a tablescape, as well as fudgy brownies that are almost too good to share. Expect to find herby flatbreads and seeded crackers that make delicious additions to an antipasto or charcuterie board.

If you prefer to make your own baked goods, opt for a baking kit containing all the ingredients you need to whip up some moreish munchies. Our favourites include fluffy muffins you'll want to tuck into as soon as they're out of the oven. Looking for a foodie gift in the Selfridges bakery? Show your appreciation with a biscuit tin brimming with teatime heroes – think buttery shortbread and crunchy ginger snaps. Alternatively, playfully iced designs bring more joy to morning and afternoon rituals. As well as British classics (chewy flapjacks, we mean you), our curation spans international confections. Tuck into rich Italian gianduja and nutty cookies from Spain.

For consciously crafted produce, look out for our yellow Project Earth banner that spotlights products made locally, adhering to our communities initiative. It's also used to highlight brands with planet-friendly policies, such as planting a tree for every item sold.