The most innovative technology in TV
In contrast to LED TV technology that uses backlights, LG OLED screens pack SELF-LIT pixels which means they work independently to emit their own light. This allows for perfect black levels, outstanding colours, infinite contrasts, and the sharpest details which ultimately uncover all the details in darker scenes.

α9 Gen3 AI Processor 4K, The most innovative TV experience
With deep learning algorithms, the newest and most powerful LG's α9 Gen3 Processor delivers the ultimate image and sound quality for the most exquisite viewing experience.

ThinQ AI, TV takes a leap forward
Transform your TV into a central hub with the intelligent ThinQ AI. LG ThinQ allows simple command and control your Home IoT ecosystem with natural voice recognition. Also, with the Google Assistant and Amazon Alexa built-in, LG OLED TV makes life so much more convenient.

Unlimited Entertainment
LG webOS smart platform: your favourite content all in one place. Enjoy all your favourite content from Netflix, Disney+, Apple TV+ and LG Channels and more. The latest movies, TV shows and documentaries can also be accessed through voice command.

Dolby Vision IQ & Dolby Atmos
Watch movies the way they should be – absolutely breathtaking. With Dolby Vision IQ, screen brightness, colour, and contrast are intelligently adjusted for content and lighting conditions. Dolby Atmos delivers three-dimensional immersive sound to make you feel as if you are right there inside the action.

Purchase now to receive a free pair of LG TONE Free FN4 True Wireless Earphones and a LG XBOOM Go PL7 Portable Bluetooth Speaker with your delivery, while stocks last.

Display: 77” 4K OLED Screen, 3840 x 2160 4K UHD
Display features: Perfect Viewing Angle, Perfect Colour Gamut, Billion Rich Colours, Perfect Black, Pixel Dimming, Ultra Luminance Pro
Processor: α9 Gen3 AI Processor 4K
AI Processor Features: AI Picture Pro, Face Enhancing, AI Upscaling, Auto genre selection (SDR/ HDR/ Dolby HDR), Image Enhancing on SQM, AI Brightness
HDR: Cinema HDR, Dolby Vision, HLG, HDR Effect, HDR Dynamic Tone Mapping Pro
Video Features: 4K/2K HFR, OLED Motion Pro, 4K Upscaler, HEVC [email protected], 10bitVP9, [email protected], 10bit, AV1 [email protected], 10bit, G-Sync, FreeSync™, HGIG Mode, Instant Game Response
Picture Mode: 10 Modes
Audio Output: 40W (WF:20W, 10W per Channel)
Channel: 2.2 ch
Direction: Front Firing
Audio Features: Simultaneous Audio Output, Dolby Atmos, AI Sound Pro, AI Acoustic Tuning, OLED Surround, Clear Voice IV, Bluetooth Surround Ready, WiSA Speakers, LG Sound Sync
Audio Codec: AC4, AC3 (Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X
AI Features: LG ThinQ AI, Intelligent Voice Recognition, Speech to Text, LG Voice Search, Google Assistant, Amazon Alexa Compatible, AI UX, AI Home, AI Recommendation, Intelligent Edit, Home Dashboard, Auto Device Detection, Smart Speaker Compatible, Google Home Compatible, Amazon Echo Compatible, LG Smart Speaker, Mobile Connectivity, ThinQ App
Smart TV: webOS Smart TV (Quad CPU), Magic Remote Control, Built-In Quick Access, Universal Control, 360° VR Play, Related Content Search, Audio Guidance(Text To Speech), Gallery, LG Content Store, DIAL, Web Browser, Music Player, Mobile TV On, Wi-Fi TV On, Bluetooth Low Energy On, Network File Browser, Block access to harmful site, Live Plus (ACR-based Bilateral Service), webOS5.0 Hotel Mode, Sports Alert, Music Discovery, Time Machine (DVR), Time Shift, Digital Recording
Connectivity: WiFi, 1x HDMI 2.1 (Rear)/3x (Side), Simplink (HDMI CEC), Screen Share, eARC (HDMI 2), 2x USB (Rear)/1 (Side), RJ45, CI Slot, RF-in, SPDIF (Optical Digital Audio Out), Headphone out, Bluetooth V5
Power: AC 100~240V 50-60Hz, Energy Efficiency Class A, Under 0.5W in standby, Energy saving mode
Dimensions: 1723 x 993 x 55.39mm
Stand Dimensions: 1199 x 269mm
Weight: 25.4kg (34.6 with stand)
VESA: 400 x 200"