Lime Crime

Lime Crime is a beauty brand borne of the digital era. Make an unapologetic statement with our vibrant array of products for the hair and face.

Founded by creative visionary Doe Deere in 2008, Lime Crime exploded onto the scene and went on to become a cult favourite and leader in the social media world. The brand's mission is to create products that allow wearers to express themselves freely. The cosmetics in the Lime Crime collection are 100% vegan, cruelty-free and, in the brand's own words, "wipe away the blandness in beauty" while improving animal welfare practices.

Much imitated but yet to be bettered, Lime Crime make-up is a trailblazer in the industry, creating iconic bestsellers like the much-adored Velvetines matte liquid Lime Crime lip colour. You’ll find that alongside several other famed items in our collection, including the original Unicorn Hair range of shampoos, conditioners and styling solutions. Experiment with every colour of the rainbow by picking up an XL eyeshadow palette, or surprise yourself with a bold new shade of lipstick. Lash-loving mascaras and brow gels complete the look, while dazzling highlighters will set your cheekbones ablaze. Whoever said you needed to blend in? Be fearless and unleash your inner make-up artist.