Private Policy

Innovative, free-spirited and entirely gender-neutral, Private Policy clothing seeks to disrupt fashion world norms. Upon graduating from Parsons School of Design in 2015, Creative Directors Haoran Li and Siying Qu decided to create a brand that would speak to youth culture – one that was far removed from what they saw as soulless mass labels. As you scroll, expect, well, the unexpected, whether that's inventive plays on classic proportions or exciting technical materials developed by the brand's in-house team.

To begin building your Private Policy wardrobe, go for mesh tops and printed shirts inspired by New York streetwear. Relaxed cuts for everyday wear sit alongside form-fitting options for your next evening out. Pair with trousers that combine nostalgic influences with futuristic flourishes for a head-to-toe look, keeping an eye out for offbeat fabric combinations and statement pockets.

When the temperature drops, Private Policy's designer outerwear is here to keep you warm. Utilitarian shapes are recreated in soft pastel fabrics, subverting the hardened aesthetic of traditional workwear. Polished zips and buckles add a subtle air of indulgence to each piece, gently glimmering as they catch the light. If the forecast's giving rain, turn to waterproof jackets that offer style and practicality in a neat package.

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