G-Star

A dedication to the culture, heritage and future of denim is at the heart of G-Star. Jos van Tilburg launched the Dutch brand in 1989 and it's been renowned for its trailblazing spirit ever since. Our collection spotlights finely crafted casualwear that's brimming with a utilitarian sensibility – military attire often influences the label's designs. Discover cargo trousers, insulating padded outerwear and workwear-style overshirts in our collection.

Innovation is at the core of G-Star clothing – for instance, the label pioneers 3D design to create ergonomic styles. Think reinforced knee panels on denim jeans in skinny, tapered and straight-leg fits. Circular production is also integral to its designs, which use earth-conscious fabrics, innocuous dyes and minimal water during the manufacturing process. This commitment to being more planet-friendly is visible in its T-shirts made from organic cotton – simply look for the Project Earth banner to spot them.

Metropolitan aesthetics and premium quality are key elements of G-Star streetwear. Expect tops, such as hoodies and sweatshirts, paying homage to logomania with vintage-inspired prints. The label also uses relaxed cuts and soft, stretchy fabrics for day-long comfort. Opt for jogging bottoms when the weekend comes around – they work just as well with oversized tees and high-top trainers for days out as they do on the sofa.