Guided by the pioneering spirit of the zodiac sign from which it takes its name, Aries is the soulful streetwear brand on everyone’s lips right now. It was founded in 2012 and is the brainchild of Sofia Prantera’s expert eye for detail and Fergus Purcell’s distinctive graphic style – with subcultural references also thrown into the mix. On a mission to subvert industry conventions and capture the zeitgeists of present and past, the label whips up a host of genderless garms. So, whether it’s branded knitwear you’re after or perhaps a pair of distressed jeans, no problemo – our Aries accessories and ready-to-wear selection has something for you. 

When it comes to design credentials, Aries connects the worlds of high fashion and streetwear, marking the sweet spot between the two, thanks to a combination of quality craftsmanship and skate-inspired silhouettes. Keep your eyes peeled for slouchy sweatshirts and hard-working fabrics while tongue-in-cheek slogans, splashes of tie-dye, and the signature temple print adorn hoodys and tees.   And when Aries isn’t in the studio dreaming up its own array of coveted designs, it’s busy collaborating with other in-demand designers to bring you clashing concepts where differing fashion notions collide – think the lipstick-stained world of noughties icon Juicy Couture or the retro appeal of performancewear brand New Balance.

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