CLOUD NINE

Discover Cloud Nine at Selfridges and make every day a heavenly hair day. Getting the look you want can be tough on the health of your hair, but Cloud Nine straighteners enhance your natural beauty without heat damage or snags. 

Developed by esteemed hairdresser Robert Powls (whose credentials include co-founding GHD), Cloud Nine hair products are created in South Korea using Sericite and Tourmaline – minerals found within the local landscape that help to seal in moisture. A host of other innovations, from temperature control to anti-static technology, help to make styling your hair with Cloud Nine as pleasurable as possible. 

Alongside their commitment to quality and kinder hair styling, Cloud Nine celebrates individuality. "We are trying to redefine beauty... to help to break down the stereotypical definitions this industry adopts," says CSO Gavin Rae. Whatever your hair type or texture, there's a styler and a variety of heat settings tailored especially to you. Explore the collection, from the original hair straighteners to the award-winning wider plate version, as well as cordless wands for styling on the go. Find the ideal match for your hair type, or spoil someone special with the gift of shiny, healthy hair.