Projekt Produkt

Known for its modern, distinct and minimalist designs, South Korean brand PROJEKT PRODUKT's eyewear has developed a cult following with covetable shades that epitomise the best of contemporary street style. PROJEKT PRODUKT partners with top brands to develop ultra-wearable frames constructed from premium materials, releasing a new thematic collection each year. 

Browse our selection and discover how this brand takes retro shapes and adds a future-forward spin. Take the classic cat-eye shape, for example, inspired by Hollywood icons but updated with thin, streamlined temple tips. Or spot PROJEKT PRODUKT sunglasses with offbeat design details accentuated by the brand's signature muted colour palettes. Pastel-tinted lenses in creative shapes come in contemporary rimless designs, while traditional styles get the same treatment with shiny metallic frames. Titanium is an ultra-lightweight choice, while chromatic options will reflect the light, concealing your gaze while providing sun protection. 

PROJEKT PRODUKT's sleek eyewear is ideal for pairing with streetwear silhouettes that echo the label's influences. Couple yours with a headscarf in the warmer months for a contemporary take on old-school glamour. These shades will see you through the cold seasons, too, with dark pairs that'll naturally complement cosy outerwear and shield your eyes from the winter sun.

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