THE WAIT IS OVER: 

SKIMS LAUNCHES EXCLUSIVELY AT SELFRIDGES

 

 

THE WAIT IS OVER:

SKIMS LAUNCHES
EXCLUSIVELY AT SELFRIDGES

To celebrate the exclusive launch of SKIMS – available to shop for the first time outside of America
here at Selfridges – we discover the story behind the label with founder Kim Kardashian West.

Words: Thea Bichard

Ever since Kim Kardashian West unveiled SKIMS last September (after developing the idea for more than a decade), UK fans have been eagerly anticipating the brand’s arrival this side of the Atlantic. Now, her latest collection of game-changing shapewear, underwear and loungewear has landed exclusively at selfridges.com and Selfridges stores with over 200 styles available. Shop the collection, explore the story behind the sought-after products and read our exclusive interview with Kim Kardashian West as she discusses body positivity and the women who inspire her.

THE STORY OF SKIMS



The story of SKIMS began when Kim Kardashian West became so frustrated with the lack of effective shapewear options out there that she began to cut up and dye her own designs at home. This led her on a journey to design solution-focused shapewear, underwear and loungewear created with everybody (and every body) in mind.

Photography by Vanessa Beecroft. Kim wears Sculpting V-neck body in Sienna
Photography by Vanessa Beecroft. Kim wears Sculpting V-neck body in Sienna

For every body

With nine different tonal hues available across the collections, SKIMS offers shades for all. 

 

For every shape

The designs are available in sizes from XXS to 5XL, all crafted to enhance, smooth and shape every curve.

 

For every need

From incredibly comfortable shapewear for everyday to the cosiest loungewear to enjoy at home – and even body tape to keep it all in check – the range redefines traditional bodywear categories.

SHOP THE COLLECTIONS

Discover the ranges – from shapewear to lingerie and loungewear – and what Kim had to tell us about them.  

SHAPEWEAR

Available in sizes XXS–5XL, with 31 cups, SKIMS Solutionwear supports, lifts and smooths your natural shape.


I’ve always played with shapewear throughout my whole career and viewed it as a solution category. Whether I was wearing a full sheer look or wearing uncomfortable fabrics, shapewear was always the answer.

– Kim Kardashian West

LINGERIE

The highly technical undergarment solutions by SKIMS are made from super-soft, form-fitting fabrics, designed in nine tonal shades with 31 cup sizes.



We use the best fabrics and advanced construction to create our solution-based shapewear, underwear and loungewear. With its huge size and colour offering, SKIMS is for everybody.”

– Kim Kardashian West

Kim Kardashian West wear the SKIMS Cozy Collection boucle knitted trousers, top and robe.

LOUNGEWEAR

The Cozy Collection is warm, comfy and made from a knitted bouclé fabric that’s breathable, stretchy and provides the perfect fit.


I believe that every person should have access to great shapewear, underwear and loungewear, and I want women to feel comfortable and confident in whatever they are wearing.

– Kim Kardashian West

Keen for more?

Explore the rest of the SKIMS collection, right here

Photography by Vanessa Beecroft. Kim wears Sculpting scoop-neck bra in Ochre and Sculpting high-rise shorts in Ochre

FOUNDER KIM KARDASHIAN WEST
IN CONVERSATION


We gained exclusive access to Kim to discuss her thoughts on body confidence, inspirational women and her exclusive launch at Selfridges.
 

What do you feel sets SKIMS apart as a brand?

Kim Kardashian West: The product itself! We use the best fabrics and advanced construction to create our solution-based shapewear, underwear and loungewear. With its huge size and colour offering, SKIMS is for everybody.


Why is collaborating with Selfridges important to you? What would you describe as shared values between SKIMS and Selfridges?

Kim Kardashian West: We have so many UK-based customers, and it was only a matter of time until we expanded outside of the US. Selfridges is known as a place for discovering brands and having an amazing fashion selection. It was only fitting for you to be our first UK partner. We value our customers and want to ensure they always feel welcome. 


From hairstyles to make-up to fashion choices, you’ve experimented with your own image many times throughout your career to date. How has your relationship with your own body influenced how you’ve developed SKIMS? 

Kim Kardashian West: I’ve always played with shapewear throughout my whole career and viewed it as a solution category. Whether I was wearing a full sheer look or wearing uncomfortable fabrics, shapewear was always the answer. I used to cut up shapewear, dye it, and even use shipping tape in order to create a perfect look. It was all this experimenting that made me notice a gap in the market that I knew I had the experience to fill. From there, SKIMS was born.


What role do you, personally, hope to play in the body positivity movement as it evolves? 

Kim Kardashian West: I want to help women feel confident. I’m hoping SKIMS can be a small part in making them feel that way. 


Why was it important to you to make SKIMS inclusive?

Kim Kardashian West: I knew first-hand what limited options were out there, so I set out to create a brand that is for everybody – no matter their shape, size or colour. I believe that every person should have access to great shapewear, underwear and loungewear, and I want women to feel comfortable and confident in whatever they are wearing.

Photography by Vanessa Beecroft. Kim wears Sculpting V-neck body in Clay
Photography by Vanessa Beecroft. Kim wears Sculpting scoop-neck bra in Ochre and Sculpting high-rise shorts in Ochre

What is your definition of beauty?

Kim Kardashian West: I believe that beauty comes from confidence and feeling good about yourself! It doesn’t matter what you wear, or if you wear make-up or not; as long as you are confident, your beauty shines through. 


When do you feel most empowered?

Kim Kardashian West: I feel most empowered around my kids – they inspire me every day.


Do you ever feel self-conscious?

Kim Kardashian West: Of course, I think everyone feels self-conscious sometimes! 


Which women are you most inspired by and why?

Kim Kardashian West: There are so many women in my life that inspire me – I can’t choose just one! My mom and grandma MJ definitely inspire me and have passed down their work ethic and family values. Of course, I can’t leave out my sisters, friends and my wonderful fans. 


For one of your first SKIMS models, you hired Alice Marie Johnson, the Tennessee woman who you helped to free from prison. Why was she the perfect fit for the role?

Kim Kardashian West: Alice is such an incredible woman. She has been through so much. We’ve formed a strong bond over the past couple of years. For our very first SKIMS campaign I wanted to cast inspirational, real women, and Alice was the perfect fit. 


Performance artist Vanessa Beecroft, who photographed you for this launch, also works regularly with SKIMS. How did she get involved with SKIMS? What do you admire about her work?

Kim Kardashian West: Vanessa is an amazing artist. She has such a beautiful vision, and I knew she would create gorgeous imagery for SKIMS. She is known for her live performances with different types of women who are either in wigs and bras or are nude, so I knew she would make the perfect collaborator for SKIMS. 

LIFE-DRAWING CHALLENGE


Head over to our Instagram to take part in the SKIMS life-drawing challenge. Create your own artistic interpretation of Kim’s poses, then upload and tag your artwork – Kim will be choosing her favourites for us to feature on selfridges.com…

See our Story Highlights on Instagram, get drawing and tag @TheOfficialSelfridges when sharing your entry.



It was so much fun! It was, of course, a little different, posing on Instagram versus real life, but it was still such a great experience.

– Kim Kardashian West

Photography by Vanessa Beecroft. Kim wears Sculpting V-neck body in Clay
Artwork by Vanessa Beecroft as part of our SKIMS life-drawing challenge on the @TheOfficialSelfridges Instagram
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