As the digital revolution continues to transform everything from politics to pop music, we have invited some of the world's most boundary-breaking digital creatives to reimagine what shopping, style and the department store might look like in the not-so-distant future.

We’re at the dawn of a new fashion landscape; one where 3D design makes virtually anything possible. Watch the new season’s just-dropped pieces come to life as otherworldly digital renders, as we talk to 3D design collective DIGI-GAL about the next frontier of digital fashion.

With new technological advances reshaping the fashion and retail landscapes, discover how you can experience the digital revolution at first hand – from a must-try virtual reality experience to the AI influencers to follow…

Meet the five new-generation creatives collaborating with us on The New Order, and stay tuned for their upcoming campaigns


Digital Artist and Creative Director known for his mind-blowing surrealist, 3D-scanned compositions


A global network that champions womxn and non-binary people within 3D animation


Spanish-Croatian Photographer and Creative Director whose Instagram face filter had 12-million downloads in its first week


Parisian-born art director, 3D designer and make-up artist of the future


London-based Stylist and Creative Director whose work explores fashion and technology

Discover how the physical and digital collide in our iconic Oxford Street windows 


Our first ever augmented reality artwork has taken over the five-storey atrium space at Selfridges London this September. Much like the internet, the other-wordly artwork will exist as an invisible ghost unless activated by a phone or tablet device.


These revolutionary brands offer new ways to experience fashion


We’ve teamed up with the creative community’s go-to mobile marketplace for a one-of-a-kind partnership


Coming soon to Selfridges: the leading marketplace to buy and sell authenticated pre-loved luxury fashion

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