Ksubi

Ksubi is globally renowned for its masterfully distressed aesthetic. Its unfussy styling has made it a favourite of culture icons worldwide. Premium denim treated to love-worn effects, relaxed shirts and classic sweaters are just some of the items that keep them going back for more. 

Ksubi clothing ("soo-bee" for the uninitiated) was founded in Australia in 1999. Unfazed by whatever direction the competition is taking, the brand is unapologetic about sticking to a purposefully rumpled look that includes detailing such as raw hems, ripped fabric and faded acid washes. Comfort is important too, with loose-fitting sweatshirts and a hint of stretch in jeans offering ease of movement to match its casual silhouettes. Look out for its signature "+" sign, a subtle salute to minimal style.

Explore Ksubi fashion that goes beyond sporty items to include shirts and jackets that complement its carefree mood. Shirts in graphic prints and soft woven cotton are a contemporary smart-casual choice. Wear them unbuttoned with a vest underneath and finish your insouciant look with jeans and lace-up boots. Denim jackets and bombers can be slipped over the label's hoodies when you need an extra layer. Logo prints, paint splatters and college sports team patches intensify their easy-going attitude.