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With almost everything on selfridges.com available for International Delivery, you can send your order to 130 countries or regions around the world, including North America, Australia, the Middle East and China.

Although we only offer 20 currencies to browse in online, you can still deliver to all of the following countries or regions:

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Out of stock

LG

77-inch OLED77C26LD 4K OLED TV

€3,610.00

Price includes Taxes & Duties

So sorry, this product is currently unavailable

This product is now out of stock, but don't worry you can shop similar products from

Back to Home & Tech
Whether your weekends involve sending your troops into battle for the latest mission or you prefer to curl up and press “play’’ on your favourite box set, you can do so with the 77-inch OLED77C26LD 4K OLED TV from LG. Not only is it fitted with an α9 Gen 5 AI Processor that enhances objects in the foreground and background to add natural depth, but the Dynamic Tone Mapping Pro setting sharpens the image, so you never miss a second of the action. We’re dimming the lights as we speak.

OLED that shines bright.
Heightening the vivid beauty of LG OLED self-lit pixels. Brightness Booster takes refinements by the α9 Gen 5 AI processor to the next level, delivering up to 20% more luminance. Now, visuals looks bolder with superior light efficiency.

Beauty meets brains.
The brains behind the beauty. Following deep learning advancements, LG's α9 Gen 5 AI Processor enhances objects in the foreground and background to add natural depth, and makes colours spectacularly vivid yet accurate.

Dazzling darks, luminous lights.
With no backlight to dull their impact,self-lit pixels achieve the deepest blacks for crisp contrast in every light. Visuals are more defined, so you can make out subtle details your eyes usually miss.

The details set the tone.
All-new Dynamic Tone Mapping Pro goes deeper to improve the picture. Previously, it elevated just the frames. Now, the technique hones in on 5000 blocks across the screen for more vivid HDR down to each last detail.

Sounds like you're in the scene.
The α9 Gen 5 AI Processor up-mixes 2-channel audio into virtual 7.1.2 channel sound. Feel the action and chaos around you, just like you're the main character of the movie.

Television just for you.
Need inspiration for movie night? ThinQ gives recommendations based on your taste. Set up profiles for everyone at home to quickly dive back into their favourite TV series and receive tailored news and sports updates.

White glove delivery service provided and includes:
Two-hour delivery timeframe
Out-for-delivery alert
Delivery service to a room of the customer’s choice
Unpackaging and removal of packaging as standard
One hour pre-call and text communications
Live Tracking

TV Warranty
LG televisions as sold by Tekzone in-store and online have a 5-year warranty. The first year is covered by LG then subsequent years by Domestic & General. The warranty covers all electronic faults that develop within the TV. It does NOT cover screen burn or image retention (On OLED TVs only) nor does it cover physical damage such as the TV falling off the wall or a broken screen for example someone (a child) throwing an object at the screen and causing damage.

Should service be necessary then in the first year call LG and log a service call request online or by telephone and in the following years call Domestic && General (D&G) on 03330004936 (open 7 days a week). T&Cs apply.
Selfridges Says

Delivery To France

Sorry, this product is unavailable for France Delivery

International Delivery

Sorry, this product is unavailable for International Delivery

Complimentary UK Click & Collect

Sorry, this product is unavailable for UK Click & Collect

Complimentary returns within 14 days

It's ok if you change your mind, we offer a 14-day returns policy, from the day you purchased your item in store or from the day you received or collected your online order. Exceptions do apply, we unfortunately can't accept returns on all items.

Taxes and duties are included in the item price but are non-refundable.

Please read our terms & conditions to find out more.

UK & EUROPE

€10.00
  • Unlimited UK timed, nominated and standard delivery
  • Next day UK delivery (if ordered by 6pm UK time)
  • Unlimited EU standard delivery
  • Complimentary returns
  • No minimum purchase value

GLOBAL

€60.00
  • Unlimited UK timed, nominated day and standard delivery on orders over £75
  • Unlimited worldwide deliveries on orders over £75