The Laundress Home & Tech

When it's time to scrub up, reach for The Laundress cleaning products. Whether you're washing your favourite jeans or polishing your pots and pans, the American brand has plenty of smart options that take care of your prized possessions while giving them a fresh lustre. Add to that fragrant sprays and perfumed ironing water, and it seems the label has thought of everything.

Gwen Whiting and Lindsey Boyd met at Cornell University while studying all things textile, before moving on to work in product development and retail management. In 2002, they joined forces to begin developing the fabric-care formulas they were longing for. The result? A plant-based line of laundry and home cleaning products. More recently, the brand has expanded into smart storage options, so there are even more ways to keep your home clean and tidy. Plus, the brand's clever partnerships with aromatherapy experts mean your house will smell divine too. Minimalist bottles with simple white labels accentuate the label's squeaky-clean outlook.

On wash day, pick a detergent from The Laundress and pair it with a nourishing fabric conditioner to breathe fresh life into your clothes. Between cleans, spritz a The Laundress spray over your garments to keep them smelling sweet for daily wear. You can find options for delicates, too, so even silk and wool can get the special treatment.

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