1017 ALYX 9SM

Logo-print cotton-jersey T-shirt

If you’re the type to take a subtler approach to trends, here’s how to tackle slogan T-shirts. Headed up by Matthew Williams, 1017 ALYX 9SM designs this cotton-blend tee to form a classic crewneck silhouette that’s trimmed with ribbing. Rather than using this blank canvas to shout loudly, the brand shrinks down its logo at the chest – a second glance may be required, making this an alternate route to out-and-out attention-grabbing branding.

• 1017 ALYX 9SM cotton-jersey T-shirt


• 50% cotton, 50% polyester


• Slips on


• Round neck, ribbed trim at neck, short sleeves, printed branding at front and back


• Machine wash mild


• Made in Italy


• True to size


• Size large: length 30in / 77cm


• Model is 5ft 9in / 1.75m and wears size large


• Lightweight, slight stretch