You are currently in United Kingdom GB / GBP £ store
Australia / AUD $
Canada / CAD $
China / CNY ¥
France / EUR €
Germany / EUR €
Hong Kong SAR China / HKD $
Ireland / EUR €
Italy / EUR €
Japan / YEN ¥
Kuwait / USD $
Macao SAR China / HKD $
Netherlands / EUR €
Qatar / USD $
Saudi Arabia / USD $
Singapore / SGD $
South Korea / KRW ₩
Spain / EUR €
Taiwan / TWD $
United Arab Emirates / USD $
United Kingdom / GBP £
United States / USD $
Not yours? Read more
Simplified Chinese
English
English
Simplified Chinese
English
English
English
Simplified Chinese
English
English
English
English
English
Simplified Chinese
English
English
English
English
Simplified Chinese
English
English
English
Simplified Chinese
English
English
Simplified Chinese
English
English
Simplified Chinese
Did you know that we deliver to 130 countries or regions and offer a range of delivery options to suit you wherever you are in the world? Find out more
Sign up once to our Selfridges+ service and you can enjoy unlimited deliveries wherever you are in the world. FIND OUT MORE
International delivery
With almost everything on selfridges.com available for International Delivery, you can send your order to 130 countries or regions around the world, including North America, Australia, the Middle East and China.
Although we only offer 20 currencies to browse in online, you can still deliver to all of the following countries or regions:
Application: A little product goes a long way. Dispense just a tiny amount of product and smooth over entire lid prior to shadow application. Apply using your fingertips or a small concealer brush. Apply Eye Primer to the entire eye area (upper lid, lower lid, brow bone, inner corner) to help maximize the color payoff of your full shadow and liner applications. Wear Eye Primer alone for a natural-looking eye look. Mix Eye Primer with your favorite shadows or pigments to create your own custom cream shadows
7ml
UK & Europe
£10.00
Unlimited UK timed, nominated and standard delivery
Next day UK delivery (if ordered by 6pm UK time)
Unlimited EU standard delivery
Complimentary returns
No miminum purchase value
GLOBAL
£40.00
Unlimited UK timed, nominated day and standard delivery on orders over £40.00
Unlimited worldwide deliveries on orders over £40.00
Can’t seem to make your eyeshadow stick, or stay on all day long? Anastasia Beverley Hills is here to save the day with its water-resistant eye primer. A light-coloured base that creates the perfect canvas for matte and shimmer shadows, it glides on smoothly to ensure any colour you choose is blended and applied flawlessly. Plus it’s in a handy travel-sized squeezy tube, so you can apply just the right amount, even when you’re on the go.