BE@RBRICK

Kellogg's Peter 100% figure

Serving up a bowl full of nostalgia (hold the milk) is Japanese label Be@rbrick, rending a slew of Kellogg's famous mascots into collectable form. Along with Tony the Tiger and Toucan Sam, it crafts icons like Sugar Pops Pete. Since his debut in the 60s, the dog pup has been keeping law and order in his town thanks to his "sugar popper" pixie-stick pistol, and now he's here to sweeten up your cereal, or you know, to sit in your kitchen, watching over your muesli.

• Be@rbrick Peter figure


• 100% PVC


• Puppy design, posed figure, classic features


• Height 7cm


• Wipe with a clean, dry cloth