Bravado Designs

Discover irresistible comfort in your daily basics with pieces from Bravado Designs. Since its launch in 1992, the Canadian label has specialised in ultra-comfortable underwear that's made to fit the wearer and not the other way around. This means knickers that cuddle your curves and bras that provide exceptional support free from underwires. And just like that, women across the globe breathed a collective sigh of relief.

Bravado maternity bras are the products that started it all, so let's begin here. You'll see plenty of innovative designs in stretchy nylon and breathable jersey as you browse our collection. These slip on easily without the need for hook-and-eye fastenings. Seamless brassieres offer day-long wear with no pesky snags that make you stop and adjust. We also have Bravado nursing bras complete with removable padded cups for easy ad-hoc breastfeeding, so you can stay comfy during your pregnancy and beyond.

You'll also spot everyday bras and pants in our hand-picked selection. The company understands that well-fitting undergarments are a must throughout our lives – not only in early motherhood – so these are designed with comfortable, natural shaping at the forefront. They're available in a variety of colours such as pastels, barely-there nudes and classic monochromes, allowing these seam-free styles to almost disappear beneath your clothing.