Dean and Dan Caten, the twin founders of
Dsquared2, were way ahead of the curve when it comes to the current logomania trend. The design duo has been serving logos for breakfast, lunch and dinner since the founding of their label in 1995. Now, the fashion industry is catching up while they keep doing what they always have. The
Cool Guy jeans are just one example. Cut to a skinny fit, the pair displays a large contrasting logo print, accompanied by the label's HQ address.
- Dsquared2 stretch-denim jeans
- 98% cotton, 2% elastane
- Exposed button and concealed button-fly fastenings at front
- Skinny fit, mid rise, slim leg, belt loops, five pockets, brand print at side, brand patch at back waistband, V-shaped yoke at back, honeycombs at back
- Machine wash cold
- Made in Italy
- Size UK 32: Rise 10in / 25cm, inside leg 32in / 81cm, leg opening 13in / 33cm
- Model is 6ft 2in/1.88m and wears a size UK 32
- Heavyweight, slight stretch