Erl

Red carpet avant-garde favourite, ERL clothing brings Venice Beach style to a global audience. World-building is at the core of the brand, with its whisk-you-away designs that tell a story as much as they clothe the body. If theatricality is up your street, you're sure to fall in love with these all-American garments, from skater jeans to flouncy dresses plucked straight from tales of old Appalachia.

Embrace the sunny climes of California with road-trip-ready slogan tees and hand-distressed denim. Part grit, part whimsy, these pieces reflect the aesthetic heart of L.A, where founder Eli Russell Linnetz spent his formative years. Embroidered jumpers are a throw-on-and-go pick for chillier days, while tonal hoodies are a rare understated option in the label's oeuvre. Dressing up and going out? Button-down shirts in tongue-in-cheek abstract prints recall the bohemianism of the 70s.

With many items crossing fluidly between men's and womenswear, ERL fashion is designed to blur boundaries. Where else would you find a 90s miniskirt worn with an acid-trip blouse, or cowboy-worthy styles sitting alongside futuristic loungewear? To step fully into the ERL universe, we recommend wearing these clothes as they were created – in unexpected pairings and with a spirit of open-heartedness.

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