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Shopping online and community initiatives –find out more >

BUYING BETTER / BRITISH MAKERS

MEMOIZE LONDON Era eau de parfum 100ml

 £177.00

BUYING BETTER / INSPIRING CHANGE

This item is part of our edit of products
that are better for people and the planet.

100ml
01 02 03 04 05


  • Memoize London Era eau de parfum
  • Top notes: Saffron
  • Heart notes: Iris, Ylang Ylang, Jasmine
  • Base notes: Myrrh, Amber, Oud, Leather
  • 100ml

UK & Europe

£10.00
  • Unlimited UK timed, nominated and standard delivery
  • Next day UK delivery (if ordered by 6pm UK time)
  • Unlimited EU standard delivery
  • No minimum purchase value
  • Complimentary returns

Global

£40.00
  • Includes all the benefits of Selfridges UK & Europe
  • Plus, enjoy unlimited worldwide deliveries

Product Code:

Ref: 496-3006402-MEM003

Memoize London’s founder Holly Hutchinson developed a love for fragrance when she was received a set of miniature perfumes for her seventh birthday. Her Era scent is created with the essence of passion, provocation and power; a sophisticated and rich oriental fragrance that reveals a saffron top note that mingles with a floral iris, ylang ylang and jasmine heart, while base notes of myrrh, amber and leather add a rich warmth that lingers.
Buying Better /
Inspiring Change

We believe that together, through our daily actions, we can create a more sustainable future for people and the planet.

That's why we're committed to buying better and inspiring change, so you can do the same

British Makers

Since its heyday the British textile industry has faced a steep decline, meaning a loss of traditional skills and jobs. Wool fleeces now command such a low price that some farmers resort to burning or burying them. Our British Makers edit includes products that are manufactured in the UK, helping to support local businesses and communities.

What you can do

Look out for brands that have committed to making the majority of their products in the UK, celebrating the materials and skills that are locally available.

Did you know?

Between 1979 and 2013 the number of jobs in the British textile industry fell by 90%.


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