MIFFY

As one of the most iconic children's characters on the planet, Miffy the bunny needs little introduction. That said, if you're new to the world of Miffy and her friends, prepare to be charmed: this cute creature has been winning hearts ever since her creation in 1955. She was invented by Dutch illustrator Dick Bruna as a way to entertain his young son during a family holiday. Today, she's a worldwide phenomenon. Immortalised in dozens of storybooks and television series, this little white rabbit continues to capture the imagination of each generation. Explore our collection of Miffy toys and blankets, suitable for Miffy lovers big and small. 

Fans of all ages love Bruna's use of simplistic art style and cheerful colours – not to mention the uplifting ending of every Miffy story. In our collection, look out for ultra-soft cuddly toys that children will love to hold. The rabbit's positive personality and open mind are reflected in her endearing face, which Bruna created with just a couple of ink strokes. Comforters from the brand are made from silky-soft fabrics and given tactile additions like satin edging. Whether you're looking for a gift for a newborn or toddler or someone older, choose Miffy and pass on the joy of one of the most loveable toys in the world.

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