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Direct Full Array Elite
Exceptional viewing in all conditions with precise, pin-sharp contrast across the whole screen. Make every moment unmissable with pixel perfect contrast, deeper blacks and captivating colour, thanks to precise backlight technology.
Product Code: 22669670
Ref: 5196-10209-QE55Q90RATXXU

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The first thing to mention is the colour. The flagship QLED Q90R 4K from Samsung is a TV where the blacks are darkest black, the whites are pure white and each colour is as richly itself as it can be – this isn’t just Samsung telling us, the 100% colour volume is independently certified. So good is the picture on this machine, it allows you to watch films just as the film makers intended - from the smallest details to the grandest showcases. Oh, and the Near Invisible cable? Very elegant.

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