Buying Better /
Inspiring Change
We believe that together, through our daily actions, we can create a more sustainable future for people and the planet.
That's why we're committed to buying better and inspiring change, so you can do the same
Animal testing has been widely used in the past to evaluate the safety of cosmetic ingredients and products but there are now many alternative methods to ensure product safety and thousands of ingredients already deemed safe to use. Cosmetics tested on animals have been banned in the European Union since 2013; a significant step forward but not always a complete guarantee that the ingredients included in the product are no longer tested on animals elsewhere in the world or to meet the requirements of other regulations. That’s why we have created this edit, so you can be confident your beauty products are approved by the globally-recognised gold standard for cruelty free beauty.
What you can do
Shop our edit and look out for products from companies that have been certified cruelty free.
Did you know?
Over 1,000 companies are certified cruelty free by the Leaping Bunny Program - plenty to choose from!
