ViX swimwear brings Brazilian beach fashion to the rest of the world. The label's founder and Creative Director, Paula Hermanny, grew up by the ocean in Brazil before attending college in California, where she struggled to find bikinis she liked. Her solution was to design her own. From modest beginnings selling pieces to friends, Paula has established a global lifestyle brand famed for bold swimwear that exudes the vibrant sensuality of her home country. 

Designed to inspire confidence, ViX bikinis are available in a wide selection of classic cuts and distinctive styles. Triangle tops, halternecks and bandeaus come in block colours, tropical prints and sunny patterns. There are balcony-style bras, too, for added lift and support. Pair them with matching Brazilian bottoms, high-leg briefs and string-tie pants – or opt for a playful contrast by mixing designs. Prefer a one-piece? Look for styles with more coverage and cut-out details for subtle sexiness. Crafted with premium fabrics and finished with adjustable straps, they offer quality that lasts, holiday after holiday.

ViX also creates luxury resort wear that caters to the beach and the bar. Think breezy linen shirts, lightweight kaftans and wide-leg trousers, alongside floaty maxi dresses that you can wear over your swimwear or dress up with a heeled sandal.

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