The five-piece line-up consists of an inky-black, stretch-effect mascara, a nourishing strong-hold brow laminator and a plumping lip serum that leaves a juicy burgundy tint to the lips. But the star of the show is the eyeshadow palette, with 14 standout shades that span textures of iridescent pearl, metallic and soft matte with a creamy, almost oily texture that intensifies the colours. Skincare is also on the horizon, with a Triple Hyaluronic Serum that gives a pearlescent, glass skin effect that's very much of the moment.
“INDUSTRIAL is a hardcore concept both visually and materially,” Isamaya explains. “It’s for make-up lovers who don’t want to conform.” At its core, the collection brings together innovative, high-performance products to create an inclusive environment that anyone can join.