The IRL products
Despite working digitally, the real-world products were a crucial starting point in Bridge’s creative process. “I loved that I’ve been able to bring the ‘real’ products back into this project, because, at the end of the day, it’s all about the products that I see fitting into Geraldine’s world,” she explains. With designs ranging from the glowing neon green of the Dark Heat look, to the subtle hues and cyborg skin of Pale Baby Android, finding the right colours and textures was paramount. Lucy was drawn to brands like M.A.C. for its “huge variety of different shades of paints to really bring the characters to life”. Cult vegan and cruelty-free brand Lime Crime provided some of the more “unusual” lip shades, and, for softer features, she opted for Lancôme, Dior, and Suqqu. “Pat McGrath LABS also featured quite heavily, with amazing colours for eyes and lips in a huge variety of different textures,” she says. “Pat has a very good way of creating make-up that looks otherworldly – it’s perfect for this project.”
While we’ll have to wait a few decades to see if we’re all following the ‘Baroque Dystopians’ to a rave or taking our Instagram filters to the next level with the ‘Face Hackers’, as Lucy Bridge notes, all the beauty tools you need to express yourself are ready and waiting, right here in 2020.