29 August, 2012


We are proud to unveil The Beauty Workshop at Selfridges Oxford Street, London, with more than 50 new brands and exclusive services over 5000 square feet. 

Selfridges Beauty has been transformed into a unique beauty playground that won’t just be home to the newest trend driven brands and products, but will be a one-stop hub for unique beauty services.

In addition to the Beauty Hall, The Beauty Workshop will be a neutral Selfridges envelope within which brands and products are showcased. 


Bringing over 50 new beauty brands from across the globe, The Beauty Workshop will be a constantly evolving space offering a mix of tanning, body care, skin care, beauty tools, hair and nails.

Each space will be manned by unbiased, highly trained, Selfridges Beauty Experts who will be able to make product recommendations led by customers needs across all brands.  


The Beauty Workshop boasts luxury tanning, nails, brow and hair services, all managed by a concierge who will be on hand to book the various areas, managing your pampering time on your behalf.

The Paint Shop by nails inc.
The first nail bar to offer unbranded manicures and pedicures. Choose your manicure according to your favourite nail colour rather than be led by a one brand service. 

Blink Brow Bar
The ultimate premium brow threading service, the new Blink space now houses a private space for clients looking for a little more privacy. 

Hersheson Blow Dry Bar
Specialising in the super speed services, Hersheson at Selfridges will be the first to offer the time saving 15 Minute Blow Dry, the only dry shampoo blow dry.

Designed especially for beauty on the go, this luxurious pampering space caters for those short on time and offers all of Cowshed's premium signature treatments. With four comfortable manicure and pedicure stations and two tranquil treatment rooms, Cowshed Selfridges will offer pure indulgence at every level.

Braid Bar
For stylish, braided hair on the go, visit The Braid Bar and give yourself an instant overhaul, from an angelic braided crown to intricate fishtail braids or edgy corn rows. Choose from a menu of 12 braid styles, with each style named after a supermodel or star.

Face Gym
The UK’s only gym studio for the face, Face Gym's lifting and sculpting workouts are designed to train the 40+ muscles in the face. The signature technique is a new take on an ancient practice that introduces facial muscle stimulation to a new generation wanting to age gracefully without needles. 

Pavan Henna Bar
Visit the Pavan Henna Bar for a beautifully intricate henna design in a range of bespoke patterns.